Summary

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Foundation Year2016
Country🇺🇸 United States
FoundersGoogle
Tier100% Free
PlatformsWeb Browsers
AI FeaturesAdvanced AI Analysis, Advanced Analysis, AI Analytics, Data Integration
Pricing FromN/A
SupportYes
Best Used ForAI Analytics
Affiliate ProgramNo
White LabelNo
APINo

Description

Looker Studio is a free, easy-to-use tool from Google that helps you turn data into beautiful, interactive reports and dashboards. It connects to many sources, like Google Analytics, Google Ads, Google Sheets, and more, so you can see all your important data in one place. You can create unlimited dashboards, add charts and graphs, and even share your reports with others in real time. While the tool itself is free, some advanced connectors or data sources might have costs. With Looker Studio, you don’t need to be an expert to make your data clear, visual, and easy to understand.

Features

  • Data Integration
  • Interactive Dashboards
  • Customizable Charts and Graphs
  • Real-Time Data Updates
  • Data Filtering and Controls
  • Calculated Metrics and Dimensions
  • Free Google Connectors
  • Sharing and Collaboration
  • Embeddable Reports
  • Cross-Device Compatibility
  • Third-Party Data Connectors
  • Custom Themes and Styling
  • Export Options (PDF, CSV, etc.)
  • Scheduled Report Delivery
  • Data Blending

Free Plan & Pricing

Free Tier
Free Forever
Data Integration
Interactive Dashboards
Customizable Charts and Graphs
Real-Time Data Updates
Data Filtering and Controls
Calculated Metrics and Dimensions
Free Google Connectors
Sharing and Collaboration
Embeddable Reports
Cross-Device Compatibility
Third-Party Data Connectors
Custom Themes and Styling
Export Options (PDF, CSV, etc.)
Scheduled Report Delivery
Data Blending
Paid Plans

No paid plan available for Looker Studio AI
Refund Policy
Looker Studio did not provided any information about their refund policy.

5 Ratings

[4.4/5]

[4.8/5]

5app.ai Rating

[N/A]

AI Review

[4/5]

Looker Studio excels with deep Google integration, easy data visualization, and a genuinely free core plan, making it a favorite for users within the Google ecosystem. However, performance slows with large datasets, customization is limited compared to tools like Power BI or Tableau, and non-Google connectors can be unreliable.
Sources:- Whatagraph.com, G2.com, Thecmo.com

Last Fetched Date: November 3, 2025, 4:57 am
Our Expert's Opinion

[4/5]

Using Looker Studio feels like a mixed bag. It’s great that it’s free, and connecting to Google tools like Analytics or Sheets is super easy. The interface is clean and simple, so it’s not hard to start creating dashboards. However, some things could be better. It can be slow when handling large datasets, and the customization options, while decent, feel limited compared to other tools like Tableau. Also, if you want to connect to non-Google platforms, you often need to pay for third-party connectors, which feels a bit annoying. Overall, it’s a solid tool for simple reporting, but it’s not perfect for advanced users or businesses with more complex needs.

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