Google Keyword Planner

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Summary

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Foundation Year1998
Country🇺🇸 United States
FoundersGoogle
Tier100% Free
PlatformsWeb Browsers
AI FeaturesAI Keyword Research, AI SEO Tools, Budgeting, Pay Per Click
Pricing FromFree
SupportYes
Best Used ForSEO, Keywords
Affiliate ProgramNo
White LabelNo
APINo

Description

Google Keyword Planner is a free tool in Google Ads that helps you find the best keywords for your business, so your ads can reach the right customers. You can discover new keyword ideas by typing words related to your products or services, or upload your own list to build on what you already have. The tool then shows you helpful forecast numbers like expected clicks, impressions, and conversions based on your budget, so you can see how your keywords might perform before you spend money. Once you’re happy with your list, you can turn your keyword plan into a real campaign in just a few steps. And if you need help, you can work with a Google Ads expert and use other tools like the Insights page, Recommendations page, and the Google Ads mobile app to keep improving your results over time.

Features

  • Discover new keywords
  • Get search volume and forecasts
  • Keyword suggestions
  • Historical metrics
  • Cost-per-click estimates
  • Competition level insights
  • Plan overview
  • Keyword grouping
  • Budget forecast
  • Campaign creation from plan

Free Plan & Pricing

Free Tier
Free Forever
Access to all tools
Paid Plans

No paid plan available for Google Keyword Planner
Refund Policy
Google Keyword Planner does not offer any refunds as it is free to use.

5 Ratings

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5app.ai Rating

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AI Review

[4.5/5]

Google Business Profile is a valuable tool for businesses to collect genuine customer reviews that improve search visibility and attract more customers. The platform offers features to manage and respond to reviews, but users must follow Google's guidelines to avoid penalties for fake reviews.
Sources:- Searchrepublic.co.nz, Textedly.com, Support.google.com

Last Fetched Date: November 13, 2025, 7:23 am
Our Expert's Opinion

[4/5]

After using Google Keyword Planner, I feel it is a helpful but not perfect tool. I like that it gives simple keyword ideas and easy forecasts, and it is clearer than many other tools I have used. It also connects well with Google Ads, which makes planning faster. But sometimes the numbers feel too broad, and some keyword ideas do not match my business very well. I also think the interface can feel slow or confusing for new users. Still, it is a good tool for basic research, and with some patience, it can give useful insights.

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