Brandwatch Influence is an all-in-one tool that helps brands and agencies run smarter influencer campaigns from start to finish. You can discover influencers from a directory of over 24 million creators across TikTok, X, YouTube, and more, using powerful filters like interests, brand work, and credibility to find the perfect match. It then lets you store all influencer details in one place, including contacts, contracts, payments, and email history, so your relationships stay organized and clear. During campaigns, you can track deliverables, simplify content approvals, and see real-time results on impressions, views, and engagement in clean dashboards that are easy for influencers to use too. You can also pay creators in 120+ currencies through an integrated payment system and link every payment to campaigns for a live view of spend and performance. With everything in one platform discovery, management, reporting, and payments – Brandwatch Influence makes influencer marketing smoother, faster, and more effective.
Summary
| Foundation Year | 2007 |
| Country | 🏴 England |
| Founders | Giles Palmer |
| Tier | Paid Only |
| Platforms | API, Web Browsers |
| AI Features | AI Influencer Marketing, Influencer Identification, Influencer Management, Influencer Marketing, Influencer Search, Social Media Management, Social Media Marketing |
| Pricing From | N/A |
| Support | Yes (Email) |
| Best Used For | AI Influencer Marketing and Social Media Management |
| Affiliate Program | No |
| White Label | No |
| API | Yes |
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Description
Features
- Platform coverage
- Powerful filtering
- Seamless management
- Best-in-class experience
- Sharing functionality
- Streamlined workflows
- Full overview (tracking deliverables)
- Streamlined payments
- Automated reporting
- Influencer discovery & database
- Influencer CRM / directory management
Free Plan & Pricing
No free plan/trial available for Brandwatch Influencer Marketing
Refund Policy
5 Ratings
[4.7/5]
[1.9/5]
5app.ai Rating
[N/A]
AI Review
[4.1/5]
Brandwatch is a robust social media listening and analytics platform praised for its customization, user friendliness, and comprehensive features like real-time monitoring and sentiment analysis. However, some users find it costly with occasional issues like missed mentions and slow load times.
Sources:- Agorapulse.com, Capterra.com, G2.com
Our Expert's Opinion
[4.2/5]
After testing Brandwatch and comparing it to other influencer tools I have used, I think it is a strong platform but not perfect. The influencer search feels very powerful and I like how easy it is to keep all creator details in one place, but sometimes the number of filters can feel a bit overwhelming. The campaign tracking is clear and helpful, and the payment system makes things faster, but the setup takes some time to understand. The dashboards look clean, though I did notice that some data updates are not instant. Overall, Brandwatch feels reliable and well-designed, but it still has a learning curve and a few areas that could be smoother.
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