Buffer

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Foundation Year	2010
Country	🇺🇸 United States
Founders	Joel Gascoigne, Leo Widrich
Tier	Freemium, Paid
Platforms	Android App, iOS App, Web Browsers
AI Features	AI Analytics, AI Brand Management, AI Content Creation, Social Media Content Creation, Social Media Management
Pricing From	$5 Per Month
Support	Yes (Email)
Best Used For	Social Media Content Creation and Management
Affiliate Program	No
White Label	No
API	No

Buffer is an all-in-one social media content creation and management tool that helps users build their brand and grow their audience on platforms like Instagram, TikTok, Facebook, LinkedIn, and more. With Buffer, you can build a library of content ideas, easily schedule and publish thumb-stopping posts, and analyze your social performance with automated reports. Their AI Assistant helps generate content ideas, repurpose posts, and rewrite copy in just a click, saving tons of time. Trusted by over 140,000 users and partnered with industry leaders like Meta, Pinterest, and LinkedIn, Buffer makes it easy to create, plan, and engage with your audience effectively, offering a simple dashboard for all your social media needs. Whether you want to grow your followers, increase engagement, or streamline your workflow, Buffer is designed to help you achieve your social media goals effortlessly.

Create
Publish
Analyze
Engage
Start Page
AI Assistant
Bluesky Integration
Facebook Integration
Google Business Profile Integration
Instagram Integration
LinkedIn Integration
Mastodon Integration
Pinterest Integration
Shopify Integration
TikTok Integration

Free Tier

Free

Planning & publishing tools

Landing page builder

AI Assistant

Paid Plans

Essentials ($5 Per Month For 1 Channel)

Free features, plus:

Engagement tools

Analytic reports

Team ($10 Per Month For 1 Channel)

Essentials features, plus:

Unlimited team members & clients

Draft collaboration tools

Agency ($100 Per Month For 10 Channels)

Team features, plus:

Custom access & permissions

Agency-friendly pricing

Check Pricing On Buffer website

Refund Policy

Buffer doesnot offer any partial or full refunds on their subscriptions.

[4.3/5]

[2.2/5]

5app.ai Rating

[N/A]

AI Review

[4.3/5]

Buffer is a user-friendly social media management tool praised for its powerful features, ease of scheduling, and solid analytics. It is especially good for small businesses and freelancers due to its free plan and reasonable pricing. Some users find the pricing expensive for larger teams and the free version limited, but many appreciate its time-saving capabilities and reliable Instagram posting.
Sources:- Getapp.com, Techradar.com, G2.com, Efficient.app

Last Fetched Date: August 11, 2025, 12:11 pm

Our Expert's Opinion

[4/5]

After testing Buffer and using similar social media management tools, I found Buffer to be quite user-friendly with great features like scheduling posts and analyzing social media performance. The AI Assistant is helpful for generating content ideas quickly. However, the dashboard can sometimes feel a bit cluttered, making it hard to find certain features quickly. While Buffer integrates well with many social platforms, it lacks some advanced customization options found in other tools, which might be a downside for more detailed content planning. Overall, it’s good for beginners or small teams, but advanced users might miss deeper features and analytics.