BuzzSumo is a powerful and user-friendly tool that helps you discover what content truly connects, monitor how brands and topics perform online, and outreach to the right people. With its Media Database of over 700,000 journalists, you can find who’s writing what, when and where and tailor your pitch with precision. From spotting trending topics, analyzing billions of articles and social shares, to tracking mentions and building outreach lists BuzzSumo covers it all. Best of all, they offer a free trial so you can test it yourself without any obligation.
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| Foundation Year | 2014 |
| Country | 🏴 England |
| Founders | James Blackwell, Henley Wing |
| Tier | Free Trial, Paid |
| Platforms | API, Web Browsers |
| AI Features | AI Keyword Research, AI SEO Tools, API, Backlink Checker, Influencer Identification, Question Analyzer, Trending Feeds |
| Pricing From | $199 Per Month |
| Support | Yes (Email) |
| Best Used For | AI SEO |
| Affiliate Program | No |
| White Label | No |
| API | Yes |
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Description
Features
- Content Discovery
- Content Research
- Influencer Identification
- Monitoring (mentions, alerts)
- Media Database & Outreach (journalists)
- Chrome Extension
- API Access & Automation
- Question Analyzer
- Trending Feeds
- Backlink Analyzer
- Coverage Reports
- Topic Explorer / Keyword Tool
Free Plan & Pricing
Free Tier
Free Trial
Limited Access
Paid Plans
Content Creation ($199 Per Month)
1 User
Content Analyzer
Trending Feeds
Question Analyzer
PR and Comms ($299 Per Month)
5 Users
Content Analyzer
Trending Feeds
Question Analyzer
Media Database & Outreach
Coverage Reports
Slack Integration
Suite ($499 Per Month)
YouTube Analyzer
Advanced Chrome Extension
Article Uploads
10 Users
Content Analyzer
Trending Feeds
Question Analyzer
Media Database & Outreach
Coverage Reports
Slack Integration
Enterprise ($999 Per Month)
RSS Feed
Granular Location Search
Early Access To New Features
YouTube Analyzer
Advanced Chrome Extension
Article Uploads
30 Users
Content Analyzer
Trending Feeds
Question Analyzer
Media Database & Outreach
Coverage Reports
Slack Integration
Refund Policy
BuzzSumo does not offer any kind of partial or full refunds on their subscriptions.
5 Ratings
[4.5/5]
[2.8/5]
5app.ai Rating
[N/A]
AI Review
[4.3/5]
BuzzSumo is a powerful and reliable content research tool that helps identify trending topics, analyze content performance, and find influencers effectively. Users appreciate its ease of use and comprehensive features, though some find it pricey for small businesses, and influencer data can sometimes be outdated.
Sources:- Getapp.com, Capterra.com, G2.com, Softwarefinder.com
Our Expert's Opinion
[4/5]
Using BuzzSumo felt very powerful in helping me spot trending topics and understanding what content is resonating the content discovery and influencer search features stood out as especially strong. But I also found it a bit steep for smaller teams, because some of the more advanced filters and historical data only unlock at higher-price tiers. The interface is clean but takes some time to learn when you’re diving into all the modules. Overall, if you’re serious about content marketing, it’s worth trying; just be aware it may feel like more than you need if you’re working solo or on a tight budget.
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