Summary
| Foundation Year | 2005 |
| Country | 🇫🇷 France |
| Founders | Jean-Baptiste Rudelle, Franck Le Ouay, Romain Niccoli |
| Tier | Paid Only |
| Platforms | Web Browsers |
| AI Features | Ad Analytics, AI Ad Campaign Optimization, Budgeting |
| Pricing From | N/A |
| Support | Yes |
| Best Used For | AI Ad Optimization |
| Affiliate Program | No |
| White Label | No |
| API | No |
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Description
Features
- Product Recommendations
- AI Engine
- Predictive Bidding
- Dynamic Creative Optimization+
- Shopper Graph
- Closed-Loop Measurement
- Commerce Growth Solutions
- Commerce Max Platform
- Commerce Grid
- Premium Open Internet Supply
- Unique Commerce Audiences
- Unified Platform for Advertisers, Retailers, and Publishers
- Data-Driven Insights
- Retargeting
- Customer Acquisition and Retention
- Full-Funnel Advertising Solutions
- Personalized Ad Experiences
- Retail Media Activation
- Inventory on Leading Retailers
- Outcomes-Focused Campaigns
Free Plan & Pricing
No free plan/trial available for Criteo
Refund Policy
5 Ratings
[3.7/5]
[1.5/5]
5app.ai Rating
[N/A]
AI Review
[4.3/5]
Criteo is highly recommended for e-commerce businesses, with a strong focus on customer acquisition and retention. Users praise its ability to boost conversion rates through personalized retargeting, which brings back customers who have browsed but not purchased. The setup process is often described as easy, and the dashboard provides clear insights into campaign performance. Many users have seen a tangible increase in sales and appreciate the flexible retargeting options, especially for seasonal businesses. Customer support is also commended for being responsive and helpful. However, some users have experienced occasional issues with the app, but these are generally resolved with support assistance. Overall, Criteo is seen as a valuable tool for online advertising, offering effective solutions for retailers looking to enhance their marketing efforts.
Last Fetched Date: January 3, 2025, 8:45 amOur Expert's Opinion
[4/5]
After using Criteo, I found it to be a strong platform for creating personalized and targeted ads. The AI engine and predictive bidding features really helped optimize campaigns and improve performance. However, the interface can feel overwhelming at first, especially for someone new to ad platforms, and it takes time to learn all the tools. I appreciated the detailed data insights, but I also noticed that smaller campaigns sometimes didn’t get as much attention from the algorithms. Compared to other platforms, Criteo stands out for its ability to connect commerce and media, but it could improve by making its system more beginner-friendly and offering better support for smaller businesses.
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