Hoop

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Summary

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Foundation Year2023
Country🇺🇸 United States
FoundersJustin Gallagher, Stella Garber and Brian Schmidt
TierPaid Only
PlatformsWeb Browsers
AI FeaturesAI Agent, AI agent builder, AI Analytics
Pricing FromContact for Pricing
SupportYes (Email, Help Center, Livechat)
Best Used ForAI work agents, workflow automation, productivity, business operations
Affiliate ProgramNo
White LabelNo
APINo

Description

Hoop is an AI productivity platform created by the team behind Trello, designed to reduce the amount of work people have to manually organize and follow up on. Its AI agents can understand context scattered across email, meetings, chats, documents and business systems, identify what needs attention and take actions on the user’s behalf. The company initially focused on asynchronous work and decision-making, but its current platform has expanded toward AI agents that execute work, including customer-facing workflows.

Features

  • AI agents
  • Context-aware automation
  • Task prioritization
  • Work follow-through
  • Cross-system context
  • Meeting workflows
  • AI summaries

Free Plan & Pricing

Free Tier

No free plan/trial available for Hoop
Paid Plans
Custom pricing
AI agents
Context-aware automation
Task prioritization
Work follow-through
Cross-system context
Meeting workflows
AI summaries
Refund Policy
Custom business arrangements apply; no standard consumer refund policy is publicly advertised.

5 Ratings

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5app.ai Rating

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AI Review

[3.8/5]

Hoop gets mixed but mostly positive reviews. Many users like the easy design and the fast way to meet new people, but others complain about paywalls, glitches, fake or unsafe interactions, and weak moderation.
Sources:- Play.google.com, Apps.apple.com, Commonsensemedia.org

Last Fetched Date: September 15, 2026, 1:03 pm
Our Expert's Opinion

[4.5/5]

I find Hoop interesting because it tackles a bigger problem than simply arranging tasks on a calendar. The idea of an AI agent understanding context across different work systems and actually taking action is much more powerful than another to-do list. I particularly like the direction the former Trello team is taking because the product is built around reducing work management rather than adding another dashboard to maintain. However, its current positioning has moved considerably toward business AI agents, so I wouldn't recommend it to someone looking purely for personal time blocking.

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