Keap

Keap is an AI-powered CRM and email marketing automation platform designed for small businesses, entrepreneurs, agencies, consultants, and service-based companies. Formerly known as Infusionsoft, Keap combines customer relationship management (CRM), email marketing, sales automation, appointment scheduling, invoicing, payments, and lead management into one unified platform. Rather than serving as just an email marketing tool, Keap helps businesses automate their entire customer lifecycle—from capturing leads and nurturing prospects to closing sales and retaining customers.

The platform features a visual automation builder that allows users to create personalized customer journeys based on triggers such as form submissions, purchases, appointments, and customer interactions. Businesses can automate follow-up emails, reminders, invoices, payment requests, and lead assignments while tracking every interaction within a built-in CRM. Keap also integrates with hundreds of third-party applications, including QuickBooks, Stripe, Zapier, Calendly, Shopify, Gmail, Outlook, and WordPress, making it suitable for businesses seeking an all-in-one sales and marketing solution.

Keap is particularly well suited for organizations that want to reduce manual administrative work while improving customer engagement and sales efficiency. Its combination of CRM functionality, automation, payments, and marketing tools makes it one of the most comprehensive platforms for small business growth.