Lavender AI is a smart email assistant that helps salespeople write better emails and get more replies. It works right inside your Gmail, Outlook, or sales tools like HubSpot and Salesloft. Lavender scores your emails in real time and gives easy tips to make them stronger and more personal. It even shows data about your prospect and helps you connect on a deeper level. With tools powered by generative AI, Lavender makes email writing faster and less stressful. It’s great for teams too, giving managers useful insights to coach better. Whether you’re a sales rep, a recruiter, or just want to send great emails, Lavender makes it simple to get results. Try it free, and see the magic happen in your inbox.
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Summary
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| Foundation Year | 2020 |
| Country | 🇺🇸 United States |
| Founders | William Ballance, Casey Corvino |
| Tier | Free Trial, Freemium, Paid |
| Platforms | Web Browsers |
| AI Features | Email Drafting, Email management, Email Reply, Email Writer |
| Pricing From | $27 Per Month |
| Support | Yes (Email) |
| Best Used For | AI Email Management, Marketing, Assistant |
| Affiliate Program | No |
| White Label | No |
| API | No |
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Description
Features
- AI Email Generator (drafts emails from bullets)
- AI Email Coach (real-time scoring & suggestions)
- Personalization Assistant (prospect data & personality insights)
- Mobile Optimization (mobile email preview/editor)
- GIF Integration (add GIPHY GIFs)
- Writing & Reading Timer
- Frameworks Library (templated email structures)
- Coaching Dashboard (performance analytics & team insights)
- Lavender Anywhere (Chrome extension for writing outside email)
- Platform Integrations (Gmail, Outlook, HubSpot, Salesloft, etc.)
- Spam Trigger Checker
- IP & Domain Blacklist Checker
- AI Subject Line Generator
- Team & Leaderboard Analytics
Free Plan & Pricing
Free Tier
Free
Analyze 5 emails/month
Personalize 5 emails/month
All basic features
Gmail + Outlook 365
Free Trial
Limited Access
Paid Plans
Starter ($27 Per Month)
Unlimited emails
Unlimited personalization
Unlimited AI recommendations
Mobile optimization
AI Email Writer
Support via chat
Lavender anywhere
Multi-inbox support
Gmail + Outlook 365
Individual Pro ($45 Per Month)
Everything in Starter
Unlimited everything
Integrations
Priority support
Team
Starter, Growth, & Enterprise Plans available
Aggregated Email Analytics
Accelerated Dynamic Scoring
Proactive Customer Success
Human-Led Coaching Programs
Content-Studio Access
Refund Policy
Lavender AI did not provided enough information about their refund policy.
5 Ratings
[4.8/5]
[N/A]
5app.ai Rating
[N/A]
AI Review
[4/5]
Lavender AI is a powerful AI email assistant that helps users create personalized sales emails and improve reply rates with real-time coaching and data-driven insights. Some users find it buggy and expensive for small teams, and customer support could be better. It works well for crafting and optimizing emails but lacks advanced automation for large-scale campaigns.
Sources:- Gocustomer.ai, Dimmo.ai, Woodpecker.co, Reply.io, Originality.ai
Our Expert's Opinion
[3.5/5]
I tried Lavender AI after using other email tools like Grammarly and some sales plugins, and it does a good job helping write better emails fast. The scoring system is helpful, and the tips it gives feel more focused on getting replies, not just fixing grammar. I liked the personalization tool too—it brings in useful info about the person I'm emailing. But sometimes the AI suggestions feel a bit too robotic, and I had to rewrite parts to sound more human. Also, it can be a little slow when switching between emails, and some features only work well in Gmail, not everywhere. Still, it’s a strong tool if you write sales emails a lot, just not perfect.
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