Summary
| Foundation Year | 2001 |
| Country | 🇺🇸 United States |
| Founders | Jørn Lyseggen, Gard Haugen |
| Tier | Paid Only |
| Platforms | Web Browsers |
| AI Features | AI Influencer Generation, AI Influencer Marketing, Analytics & ROI Reporting, Analytics dashboard, Audience Analytics, Audience Authenticity Analysis, Audience Demographics Analysis, Campaign Management, CRM |
| Pricing From | N/A |
| Support | Yes (Email) |
| Best Used For | AI Influencer Marketing |
| Affiliate Program | No |
| White Label | No |
| API | No |
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Description
Features
- Influencer Discovery
- Influencer Search Filters
- Audience Demographics Analysis
- Influencer Relationship Management (CRM)
- Campaign Management
- Influencer Outreach Tools
- Fraud Detection & Audience Quality Analysis
- Performance & ROI Tracking
- Social Listening Integration
- Custom Reporting & Analytics Dashboards
Free Plan & Pricing
No free plan/trial available for Meltwater Influencer Marketing
Refund Policy
5 Ratings
[4.1/5]
[1.7/5]
5app.ai Rating
[N/A]
AI Review
[4/5]
Meltwater is generally viewed as a strong media monitoring and social listening platform. Reviews praise its broad coverage, useful keyword tracking, and ease of use, but some users mention slow processing, less relevant listening data, and higher cost.
Sources:- Infotech.com, G2.com, Agorapulse.com
Our Expert's Opinion
[4.6/5]
After testing Meltwater Influencer Marketing and comparing it with other influencer platforms, I found it to be a very capable and professional solution. The influencer search tools are detailed, the audience analytics are useful, and the reporting features make campaign tracking simple. I also liked how influencer marketing works together with social listening and brand monitoring. However, the platform can feel overwhelming for new users because there are many features and menus. Pricing is also likely too expensive for small businesses or solo marketers. Some simpler competitors may be easier to learn, but they often lack Meltwater's depth of data and enterprise-level insights. Overall, it is a strong platform for serious marketing teams, but not the easiest or cheapest option available.
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