Summary

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Foundation Year2009
Country🇺🇸 United States
FoundersPini Yakuel, Shachar Cohen
TierPaid Only
PlatformsAPI, Web Browsers
AI FeaturesEmail Marketing, Integration, Market Analysis, Omnichannel Marketing
Pricing FromN/A
SupportYes
Best Used ForEmail Marketing
Affiliate ProgramNo
White LabelNo
APIYes

Description

OptiMail by Optimove is a powerful email marketing tool that helps businesses create, send, and track highly personalized email campaigns. It’s built with features like a visual template editor, real-time content updates that change even when emails are opened later, and advanced personalization that uses customer data to tailor each message. OptiMail also includes automatic product recommendations, reminder emails, and custom templates for multiple brands. With high deliverability and no need for external integrations, OptiMail seamlessly works within Optimove to deliver the right message to every customer.

Features

  • Email Marketing
  • In-App Messaging
  • Mobile Push
  • Digital Ads
  • Text Messaging
  • Web Push & Pop-Ups
  • Integrations

Free Plan & Pricing

Free Tier

No free plan/trial available for Optimail
Paid Plans
Build (Talk To Optimove)
Single Customer View
Batch Data Sources
Realtime Data Sources
Self-Serve Customer Attributes Creation
Historical, Behavioral & Transactional Attributes (150)
Marketing Dashboard
Customer Explorer
Marketing Plan Explorer
Grow (Talk To Optimove)
Single Customer View
Batch Data Sources
Realtime Data Sources
Self-Serve Customer Attributes Creation
Historical, Behavioral & Transactional Attributes (300)
Marketing Dashboard
Customer Explorer
Marketing Plan Explorer
Customer Migration Explorer
Funnel Explorer
Scale (Talk To Optimove)
Single Customer View
Batch Data Sources
Realtime Data Sources
Self-Serve Customer Attributes Creation
Historical, Behavioral & Transactional Attributes (Unlimited)
Marketing Dashboard
Customer Explorer
Marketing Plan Explorer
Customer Migration Explorer
Funnel Explorer
Segmentation Explorer
Cohort Analysis
Visits Explorer
Refund Policy
Optimail did not provided any information about their refund policy.

5 Ratings

[4.6/5]

[N/A]

5app.ai Rating

[4/5]

AI Review

[4/5]

Optimove is a strong marketing platform known for its predictive analytics, customer segmentation, and ease of use. It helps improve campaign management across email, push, and in-app channels with good customer support, though some users note minor usability and data export issues.
Sources:- G2.com, Capterra.com, Softwareworld.co

Last Fetched Date: August 11, 2025, 12:13 pm
Our Expert's Opinion

[4/5]

After trying OptiMail, I found it to be a very useful tool for personalized email marketing, especially for businesses that want to reach customers with tailored messages. The template editor is user-friendly, and I liked how emails can change content based on real-time customer data, which makes them feel very fresh and relevant. However, setting up the personalization tags and conditional templates took some time, and it wasn’t as simple as I’d hoped. The multi-brand feature is great for those with many product lines, but it requires some organization upfront. Overall, it’s powerful but might feel complex at first for users who aren’t already experienced in email marketing.

Videos

User Reviews - 2 reviews

Overall Rating: 4

Reviews

Write a Review
2
2 reviews
  • Tristan Christiansen

    I found Optimail very easy to use and it improved my email organization a lot. The interface is simple and fast, which is great for my busy schedule. Sometimes the notifications took a bit to update, but overall it is a reliable tool I would recommend.

  • Cornelia Rey

    Optimail is a very useful tool that helps me manage my emails more efficiently. It has a simple interface and offers great features that save time. Sometimes it can be a bit slow, but overall it works well and I am happy with it.

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