Popular Pays

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Summary

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Foundation Year2013
Country🇺🇸 United States
FoundersGilles Blanchard & Moe Movahedi
TierN/A
PlatformsN/A
AI FeaturesAI Analytics, AI Content Marketing, AI Influencer Generation, AI Influencer Marketing, AI Marketing AUtomation
Pricing FromContact for Pricing
SupportNil
Best Used ForCreator Discovery
Affiliate ProgramNo
White LabelNo
APINo

Description

Popular Pays is an AI-powered influencer marketing and content creation platform owned by Lightricks. It helps brands discover creators, manage influencer campaigns, and produce authentic user-generated content (UGC) at scale. Using AI-powered creator matching and campaign automation, Popular Pays connects businesses with vetted influencers who create photos, videos, and social content for marketing campaigns. The platform streamlines every stage of influencer marketing—from creator discovery and collaboration to content approval, analytics, and ROI tracking—making it a valuable solution for brands of all sizes.

Features

  • AI Creator Discovery
  • Influencer Marketplace
  • Campaign Management
  • AI Creator Matching
  • UGC Content Creation
  • Content Approval Workflow
  • Performance Analytics
  • ROI Reporting
  • Brand Collaboration Tools
  • Creator Payments

Free Plan & Pricing

Free Tier

No free plan/trial available for Popular Pays
Paid Plans
Contact for Sales
No features available
Refund Policy
Popular Pays provides custom business plans. Refunds are generally governed by the customer agreement and are typically not available after contract activation, unless otherwise stated.

5 Ratings

[4.4/5]

[N/A]

5app.ai Rating

[N/A]

AI Review

[4.3/5]

Popular Pays has generally positive web reviews. G2 shows a 4.4/5 rating from hundreds of reviews, and other review sites describe it as a legit influencer marketing platform with strong creator discovery, campaign management, and analytics. Pricing appears to start around $999 per month, which some reviewers note may be expensive for smaller teams.
Sources:- G2.com, Scamadviser.com

Last Fetched Date: July 27, 2026, 12:15 pm
Our Expert's Opinion

[4.7/5]

After using Popular Pays, it stands out for making influencer collaborations simple and efficient. The AI-powered creator matching quickly recommends creators that fit a brand's goals, while the campaign management tools reduce manual work. The quality of UGC is consistently high, making it especially useful for social media advertising and eCommerce brands. Although enterprise-level reporting is not as advanced as some larger influencer platforms, its ease of use and creator network make it an excellent choice for brands looking to scale influencer campaigns.

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