Semrush is an all-in-one digital marketing and AI-powered SEO platform that helps brands grow their online visibility across Google, social media, and even AI search engines like ChatGPT. It lets you analyze any website’s traffic, find billions of keywords, track rankings, optimize content, manage ads, and monitor your brand reputation all in one place. With tools for SEO, content, local marketing, social media, advertising, and AI PR, Semrush gives marketers deep insights and automation to boost growth. Trusted by global brands like Amazon, Samsung, and FedEx, it turns complex marketing data into simple, smart actions.
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Summary
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| Foundation Year | 2008 |
| Country | 🇺🇸 United States |
| Founders | Oleg Shchegolev, Dmitry Melnikov |
| Tier | Free Trial, Freemium, Paid |
| Platforms | API, Web Browsers |
| AI Features | AI Keyword Research, AI SEO Tools, AI SEO Writer, API, Backlink Checker, Competitor analysis, Competitor Tracking, Lead Scoring, Local SEO Toolkit, On-Page Audit, On-Page SEO, Pagespeed Monitoring, Position Tracking, SEO keyword research assistance, SEO Monitoring Tool, SEO-Optimized Content |
| Pricing From | $165.17 Per Month |
| Support | Yes (Email) |
| Best Used For | AI SEO |
| Affiliate Program | Yes |
| White Label | No |
| API | Yes |
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Description
Features
- Keyword Research
- Site Audit
- Backlink Analytics
- Position Tracking
- Keyword Gap
- Domain Overview
- Traffic & Market Analysis
- Content Optimizer / Content Toolkit
- Local SEO Toolkit
- Social Media Management
- Advertising Toolkit
- AI Visibility Toolkit
- On-Page SEO Checker
- Topic Research
- SEO Writing Assistant
Free Plan & Pricing
Free Tier
Free Trial
Limited Access
Free
Top Websites
SEO Tools
SEOquake
Sensor
Paid Plans
Starter ($165.17 Per Month)
Includes AI Visibility Toolkit
Up to 5 websites to monitor
50 prompts & 500 keywords (daily tracking)
Google + AI visibility tracking
Competitor insights (Google + AI)
AI brand insights
AI-ready Site Audit
Keyword research
Pro ($248.17 Per Month)
Historical SEO data
Up to 15 websites to monitor
100 prompts & 1,500 keywords (daily tracking)
Content optimization
Keyword cannibalization analysis
Multi-location/device tracking
Advanced ($455.67 Per Month)
Share of voice
Up to 40 websites to monitor
200 prompts & 5,000 keywords (daily tracking)
API data integration
Migration from third-party tools
Refund Policy
Semrush offers 7 days refund policy on their subscriptions.
5 Ratings
[4.5/5]
[2.3/5]
5app.ai Rating
[N/A]
AI Review
[4.5/5]
Semrush is a powerful and comprehensive SEO tool with a huge keyword and backlink database, excellent data accuracy, and a wide range of features. It offers great visualization, strong AI capabilities, and helpful filters for analysis. However, it has a learning curve for new users and some traffic estimate inaccuracies compared to Google analytics.
Sources:- Explodingtopics.com, Bloggingwizard.com, Capterra.com, Selfmademillennials.com, Backlinko.com
Our Expert's Opinion
[4.3/5]
Having used several SEO and digital-marketing platforms in the past, my experience with Semrush is mostly positive but with a few caveats. On the plus side, the depth of data (keywords, competitors, backlinks) is impressive and the one-dashboard approach saves time and switching between tools. However, it does feel a bit expensive for smaller sites or solo users, and some features have a learning curve that slows you down initially. Also, while the data is strong, it isn’t always perfectly aligned with real-world results (so you still need your own judgment). Overall, if you’re serious about SEO and willing to invest time and budget, Semrush is a strong choice just be aware you’ll need the commitment to get full value.
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