Sift

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Summary

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Foundation Year2011
Country🇺🇸 United States
FoundersBrandon Ballinger and Jason Tan
TierPaid Only
PlatformsAPI, Web Browsers
AI FeaturesAI Fraud Detection, AI Security
Pricing FromContact for Pricing
SupportYes (Help Center)
Best Used ForPayment fraud, account takeover, fake accounts, digital trust
Affiliate ProgramNo
White LabelNo
APIYes

Description

Sift is an AI-powered digital trust and fraud prevention platform designed to protect businesses throughout the customer journey, from account creation and login through payment and post-transaction activity. Its platform combines Payment Protection, Account Defense, automated decisioning, network intelligence, and workflow automation to detect fraud and abuse in real time. Sift analyzes billions of signals across its global network, helping businesses identify payment fraud, account takeover, fake accounts, promo abuse, and other forms of digital abuse. Its Decisioning Engine allows risk teams to create rules and automated workflows while retaining control over how decisions are made. Sift currently says its network processes more than 1 trillion events annually and covers more than 2.1 billion digital identities. The company was founded in 2011 by Brandon Ballinger and Jason Tan and is headquartered in San Francisco

Features

  • Payment fraud detection
  • Account takeover prevention
  • Fake-account detection
  • Real-time risk scoring
  • Decisioning Engine
  • Global fraud network

Free Plan & Pricing

Free Tier

No free plan/trial available for Sift
Paid Plans
Custom pricing
Real-time payment fraud detection, transaction scoring, automated decisions, chargeback reduction
Refund Policy
Sift uses customized business agreements, so cancellation and refund terms depend on the customer's individual contract.

5 Ratings

[4.6/5]

[N/A]

5app.ai Rating

[N/A]

AI Review

[4.5/5]

Sift has mostly positive web reviews, with users praising its reliable fraud detection, easy setup, and responsive support. Some reviews mention a learning curve and higher pricing, but overall sentiment is strong.
Sources:- Sift.com, Capterra.com

Last Fetched Date: August 31, 2026, 6:32 am
Our Expert's Opinion

[4.8/5]

I found Sift particularly strong when looking at fraud across the entire customer journey, rather than just checking whether an individual payment looks suspicious. I liked the Explore interface because it makes a large amount of user and transaction information relatively easy to understand when investigating a risk event. The global network was another major advantage because the platform can recognize patterns that a business would not necessarily see from its own data alone. I also liked the ability to combine automated decisions with customizable workflows so teams can control how aggressive their fraud strategy should be. The main drawback is that the platform is enterprise-oriented and can take time to configure properly. Overall, I would recommend Sift for businesses managing significant transaction and account-abuse volumes

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