OptinMonster

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Foundation Year	2013
Country	🇺🇸 United States
Founders	Syed Moiz Balkhi
Tier	Paid
Platforms	Web Browsers
AI Features	A/B Testing, AI Analytics, AI Lead Generation, AI Lead Search, Email List
Pricing From	$7 Per Month
Support	Yes
Best Used For	Lead Generation
Affiliate Program	Yes
White Label	No
API	No

OptinMonster is a powerful tool designed to help businesses grow their email lists, capture more leads, and increase sales with its advanced conversion optimization features. It offers easy-to-use tools like lightbox popups, floating bars, countdown timers, and over 700 customizable templates that allow you to create engaging offers in minutes. With smart targeting options such as exit-intent technology and page-level targeting, you can show personalized campaigns to the right visitors at the perfect time. The platform’s A/B testing and real-time analytics help you refine strategies for maximum conversions. Trusted by major brands like McAfee, Pinterest, and American Express, OptinMonster makes it simple to turn website traffic into loyal customers.

Grow Email List
Reduce Cart Abandonment
Revenue Attribution
Increase Sales Conversion
Fill Lead Pipeline
Real-Time Behavior Automation
Smart A/B Testing
Conversion Analytics
Easy Campaign Management

Free Tier

No free plan/trial available for OptinMonster

Paid Plans

Basic ($7 Per Month)

2,500 Pageviews

Unlimited Campaigns

Unlimited Subscribers

No Subscriber Fees

Plus ($19 Per Month)

Use on 2 Sites

10,000 Pageviews

Unlimited Campaigns

Unlimited Subscribers

No Subscriber Fees

Pro ($29 Per Month)

Use on 3 Sites

25,000 Pageviews …that’s 2.5x more than Plus!

Unlimited Campaigns

Unlimited Subscribers

No Subscriber Fees

Growth ($49 Per Month)

Use on 5 Sites

100,000 Pageviews …that’s 4x more than Pro!

Unlimited Campaigns

Unlimited Subscribers

No Subscriber Fees

Check Pricing On OptinMonster website

Refund Policy

OptinMonster offers refund only if you request them within 14 days of your purchase.

[4.4/5]

[4.1/5]

5app.ai Rating

[N/A]

AI Review

[4/5]

OptinMonster is easy to use and effective for increasing leads and conversions. Many users praise its exit-intent technology and customer support, though some find its pricing high. Overall, it is a trusted tool for email list building and popup customization.
Sources:- Optinmonster.com, Apps.shopify.com, Capterra.com, G2.com, Trustradius.com

Last Fetched Date: August 11, 2025, 12:12 pm

Our Expert's Opinion

[4/5]

After using OptinMonster and comparing it to similar apps, I found it to be a solid tool for lead generation, with many features like exit-intent popups and smart targeting that make it easy to engage visitors. The drag-and-drop editor is user-friendly, and I liked how customizable the templates are. However, I did notice that it can feel a bit overwhelming with all the different options, especially for beginners. Also, while the advanced targeting features are great, they may not always justify the higher pricing for small businesses. Overall, it’s a powerful tool, but it may take some time to fully grasp its potential.