Criteo

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Summary

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Foundation Year2005
Country🇫🇷 France
FoundersJean-Baptiste Rudelle, Franck Le Ouay, Romain Niccoli
TierPaid Only
PlatformsWeb Browsers
AI FeaturesAd Analytics, AI Ad Campaign Optimization, Budgeting
Pricing FromN/A
SupportYes
Best Used ForAI Ad Optimization
Affiliate ProgramNo
White LabelNo
APINo

Gallery

Criteo AI App Homepage
Criteo AI App Predective Bidding
Criteo AI App Dynamic Retargeting
Criteo AI App Management Center
Criteo AI App Homepage
Criteo AI App Predective Bidding
Criteo AI App Dynamic Retargeting
Criteo AI App Management Center

Description

Criteo is a global leader in commerce media, empowering over 17,000 customers worldwide to grow their businesses. With industry-leading AI-powered technology and access to the world’s largest open commerce dataset, Criteo delivers smarter advertising campaigns that drive results. From personalized product recommendations to predictive bidding and real-time ad optimization, their platform helps businesses acquire and retain customers while maximizing returns. Trusted by brands, retailers, and publishers, Criteo connects commerce and media to unlock the true value of shopper data, delivering up to 575% return on ad spend. With 35 billion daily shopping events analyzed, Criteo is the ultimate solution for full-funnel, outcomes-driven advertising.

Features

  • Product Recommendations
  • AI Engine
  • Predictive Bidding
  • Dynamic Creative Optimization+
  • Shopper Graph
  • Closed-Loop Measurement
  • Commerce Growth Solutions
  • Commerce Max Platform
  • Commerce Grid
  • Premium Open Internet Supply
  • Unique Commerce Audiences
  • Unified Platform for Advertisers, Retailers, and Publishers
  • Data-Driven Insights
  • Retargeting
  • Customer Acquisition and Retention
  • Full-Funnel Advertising Solutions
  • Personalized Ad Experiences
  • Retail Media Activation
  • Inventory on Leading Retailers
  • Outcomes-Focused Campaigns

Free Plan & Pricing

Free Tier

No free plan/trial available for Criteo
Paid Plans
Plan
Criteo did not provided any information about their paid plans. To know more contact criteo.
Check Pricing On Criteo website
Refund Policy
Criteo did not provided any information about their refund policy.

5 Ratings

[3.7/5]

[1.5/5]

5app.ai Rating

[N/A]

AI Review

[3.8/5]

Criteo offers great retargeting performance and ease of use, with strong revenue results for e-commerce. However, users report occasional overspending and poor customer support experiences.
Sources:- Capterra.com, Indeed.com

Last Fetched Date: August 11, 2025, 12:16 pm
Our Expert's Opinion

[4/5]

After using Criteo, I found it to be a strong platform for creating personalized and targeted ads. The AI engine and predictive bidding features really helped optimize campaigns and improve performance. However, the interface can feel overwhelming at first, especially for someone new to ad platforms, and it takes time to learn all the tools. I appreciated the detailed data insights, but I also noticed that smaller campaigns sometimes didn’t get as much attention from the algorithms. Compared to other platforms, Criteo stands out for its ability to connect commerce and media, but it could improve by making its system more beginner-friendly and offering better support for smaller businesses.

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